Read This Controversial Article And Find Out More About Link Shorteners

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Among the most useful tools to come along in recent years for online marketers is URL shorteners.

You’ll find sites where you can paste a long, ugly URL in to a form, and the site will give you a much shorter URL to use in your emails, newsletters and promotions.

Additionally there are scripts you can install on your server, that permit you to generate your own shortened urls, which is what I prefer, because of the great control it provides you with.

In-case you are not using the tiny urls, you are probably losing a whole lot of sales and traffic. The benefits of using shortened urls typically include:

They allow you to conserve space when posting to micro- blogging platforms such as Twitter, where each of your posts is restricted to a mere 140 characters.

They look more professional than long, unwieldy affiliate urls (especially should they have your own domain name in them). Longer urls can wrap to two lines in your emails, forcing many readers to copy and paste the pieces of the link before they may visit a recommended page. Many won’t jump though that hoop!

They make it possible for you to log in to a control panel and change where a particular link sends traffic without you having to track down all the places the place you have placed that link and manually swapping them out. This comes in handy in case you are promoting a particular product, and as a result of whatever reason, you decide to promote a different product within the same category.

Additionally, there are times when affiliate programs change the software that power things, forcing you to change your affiliate links for a given product. If you use the right URL shortener, you would merely need to log in to your control panel, click an edit button, change the destination link, and all of your links scattered across cyberspace now STILL point to the place you want them to.

This really is necessary for ebooks, because once an eBook is within your customers’ hands you can not update those links in most cases. Only ebooks that connect to the net each time that they are read (which most of MY customer don’t like) enable you to change links in the eBook after it’s distributed.

There are actually literally dozens of third-party link shortening services. I’ve used several of them and they work great except that they control YOUR links. If they get any complaints, or simply decide to change their business model, they could kill off all your links instantly.

Premium, independent party URL shortening services also hold you hostage. They charge you a monthly fee for extras, or for the capability to have more than a handful of urls on their platform. Some charge you extra if you generate more than a couple of thousand clicks – they penalize you for being successful.

If you stop paying for these premium services, they frequently shut off all of your links INSTANTLY. When you have all those links floating around cyberspace (in ebooks, articles, advertisements, press releases, ezine editorials, etc.) you do not want to just kill them off, so you’re STUCK often paying hefty fees, month after month.

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