Make QR Codes Overview

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If no-one told you anything about Quick Response Codes, you probably would have no idea what those awkward looking simple symbols meant. Unlike more traditional UPC bar codes, QR Codes have not been largely used within the united states until relatively recently. And, as you might expect, they happen to be largely ignored by consumers.

Until very recently, QR Codes happen to be mostly generic. They carry no obvious call to action, company identification, or other clues as to why they appear and the way consumers are supposed t react to them. So unless the consumer is tech savvy, the code appears to have no added value to the message through which it appears. Most readers just turn the page, drive through the billboard, or disregard the postcard and never provide the code a second thought.

One reason behind this is that the codes were originally utilized by Japanese car manufacturers to keep track of thousands of parts. The Japanese did not even start using them in marketing until the late 1990’s.

Eventually, Japanese companies wised up to the potential marketing power of these unique codes. (Marketers within the usa are already much slower to catch on, even though.) Now American marketers are finding ways to leverage this information-rich tool with customized QR Codes. To put it differently, a customized code is one that uses all the same technology of the generic ones but with the added value of image-driven graphics. By adding logos, color, photographs, and other tools custom codes tell the consumer that there is more to the message than first meets the eye.

QR Code design starts with the technical aspects; the utilization of precisely placed black-and-white areas of the code. But with a custom code, artistic elements are added. QR Code art takes that plain looking, but highly technical, piece of imagery and adds distinguishing elements such as a logo or color or a photo to make the code relate to the rest of the message. The end result is that the consumer feels more compelled to use the code, to scan it with a picture smart phone and find out exactly what the hidden message is.

Some companies use custom codes strictly as a way to get the consumer to a site. Others depend on customized QR Codes to make special offers to an elite component of their market, like mobile device users. A small business might choose a custom code to provide contact information and also a map to their location. Still others might change their customized codes weekly to try different appeals or special offers. The application of customized QR Codes is additionally changing. Once found only in print ads, the codes now appear on billboards, postcards, t-shirts, as well as, in at least one case, tattooed onto the shoulder of a fitness trainer indulging in some guerrilla marketing.

As the use of these unique codes is growing as well as the codes show up in a growing number of places, differentiating the code will become increasingly more urgent. Drawing attention through QR Code art in keeping with the company image can go a ways to making custom qr code maker codes increasingly useful as a mobile marketing tool.

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