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If you’ve been using QR Codes, or even if you’ve just been considering incorporating them into your marketing plan, you could be under the impression that the only codes available are the most usual black-and-white icons that sort of appear like a bar code given to hysterics.
Today, Quick Response Codes can be a lot more attractive and also a lot more useful with the addition of image tools like logos, colors, and photographs. Called customized QR Codes, these value-added response tools have four great advantages over the traditional codes.
A custom QR Code tells the reader that there is something essential to do. Rather than just sitting there like an annoying blob the way traditional generic odes do, a customized QR Code attaches itself visually to the rest of your message. Its very design says to the customer, “Pay attention. Here is something you should be aware of.” Of course as these codes become more prevalent in the US (which trails other countries in the use of the codes), lots of folks realize that the codes indicate more details will be at hand. However, even with more awareness, generic codes in and of themselves can only do so much to stimulate response.
A quality QR Code design extends your brand. As a savvy business person, you know how important your image is to attracting and keeping customers. By having a well designed logo and employing other visual techniques, you attract attention. By providing valuable details about your products, as well as special offers, you build loyalty. Today you may embed your logo, your colors, as well as your photographs into your code art. You get instant recognition with the look as well as a customer who feels like they are receiving a little something extra whenever you utilize a high tech custom code.
Custom QR Codes make it possible for you to communicate additional information, special offers, and unique messages to customers. An image-based custom code not only perpetuates your identity, additionally, it allows you to tell certain customers (individuals with smart phones) about special offers just for them. The code design allows you to share news and information, display a page, or perhaps transmit contact information like URLs, emails, and smartphone numbers.
Customized QR Codes allow you track results effortlessly and make changes as needed. With near instantaneous results, you can tell right away if your offer is a success, whether readers are pursuing more information, or maybe if there is a rise in activity on Twitter. You may provide a coupon deal today, push a web page tomorrow, and run a contest next week. All while simultaneously enhancing your image and increasing your awareness.
These codes were not originally developed as a marketing tool. They were employed in parts control in automotive factories in Japan. After the marketers got hold of them, on the flip side, they opened up a whole new world of mobile marketing. But to get the most out of the technology behind these unique codes, do not go generic. Instead, opt for a customized code with image-enhancing QR Code design. You certainly will be surprised what individualized QR Code art can do for your image and also your results.
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